MANILA, Philippines - Where else can you find Pacman? Not just in the ring where he beats his opponents. Not just in the video arcade game of the 80s where a yellow circle navigates a maze and endlessly eats dot-prizes. Pacman is everywhere – in the medicine that relieves body aches, in expensive apparels that enhance a man’s virility, in vinegar where mouth-watering pork chicharon is soaked, and in cups of coffee for caffeine addicts. With his long list of product endorsements, 30-year-old boxing legend Emmanuel “Manny" Pacquiao has indeed become ubiquitous. Pacman has at least 19 international and local endorsements that include world-popular brands like Nike, No Fear, and McDonald’s.
Goosebump-raising In his
Nike commercial, Pacquiao’s patriotism and glory as a boxer are highlighted when the advertisement ends with a goosebump-raising: “Ang mamatay ng dahil sa’yo (To die because of you)," the last line of the Philippine national anthem "Lupang Hinirang." In another
Nike ad, Pacquiao’s world-class stature is immortalized as he joins the league of sports heroes such as golf giant Tiger Woods, National Basketball Association superstar Kobe Bryant, tennis champs Roger Federer and Maria Sharapova, and football victor Cristiano Ronaldo. In his
No Fear commercial, Pacquiao's physique is displayed claiming that “What’s inside the man makes him who he really is." In his ads for
McDonald’s, Pacquiao is depicted as a
doting father and husband, with the commercials ending with Manny singing “Papara-pacquiao" to the tune of the hit McDo jingle.
A friend even with opponents In the
San Miguel Beer ad, Pacquiao is shown as good friend even with his boxing opponent Mexican Erik Morales telling Pacman, “Wala kang katulad, Manny (You are like no other, Manny)." Pacquiao’s generosity was shown through another SMB commercial, when actress-television-host Kris Aquino asked the champ if he would treat people with beer. In
SMB’s Painom, Pacquiao was shown offering to buy a few drinks for some friends and word spread like wildfire. Kris confronted Manny and said: Magpapainom ka daw?" Manny asked back: “Sino’ng may sabi?" Kris responded: “Sila" nodding towards a group of merrymakers. In the
third SMB commercial, Pacquiao ‘s presence added impact to the world-class stunts of Jet Li as the action star jumps and sneaks bottles of beer for pretty women.
Funniest ad Other commercials that carry the Pacquiao magic are
Alaxan-FR;
Talk & Text; Datu Puti vinegar; Dolly Tuna, Circulan; Surf, Revicon-ION; Magnolia ice cream and fresh milk; La Tondeña rum; Café Puro, Motolite car battery; Surf; Extreme Magic Sing videoke microphone; and Darlington socks. His latest and perhaps funniest commercial is for
Vitwater, wherein Pacquiao spoke in English with his flabbergasting Visayan accent: “I drink Vitwater all day, everyday, you know…"
- GMANews.TV