Int'l body approves .xxx domain for porn sites
Online voyeurs may soon have a place on the Internet to call their own, after an international body managing the world's Internet addresses approved this week a new top-level domain for porn sites. The Internet Corporation for Assigned Names and Numbers (ICANN) passed a resolution approving the registry of .xxx as a special top-level domain (sTLD) for adult entertainment. 230,000 URLs reserved so far "The Board adopts and fully incorporates herein its Rationale for Approving Registry Agreement with ICM for .xxx sTLD ... to support the entering into the proposed registry agreement," the ICANN said in its resolution approving the registry of the .xxx domain. With the resolution, web addresses ending in .xxx are expected to contain sexually-oriented adult entertainment. An article on Mashable, the US-based technology news website, said that the new domain names will be registered through the ICM Registry, with over 230,000 URLs already reserved so far. Advantages of .xxx domain ICM, the company behind the .xxx registry, will provide management, supporting infrastructure and back-end functionality. The company listed its arguments for having an .xxx extension:
- Despite a very large online market for adult entertainment, large sections of society do not wish to come into contact with its products and as such .xxx provides both willing consumers of adult entertainment and those who wish to avoid it with an easily identifiable mark —the end of the web address.
- The .xxx "registry" will be a professionally-run outfit that will include Best Business Practices that all registrants of .xxx domains will have to agree to before they can have a .xxx name. The result is greater confidence and certainty for visitors to .xxx domains.
- Adult entertainment providers identifying themselves as compliant with a comprehensive set of Best Business Practices can provide more predictable revenue streams, greater customer retention and fewer complaints as regulators take notice of adult entertainment providers' proactive and responsible approaches to their web presences.
- For individuals and families wishing to avoid adult content, the machine-readable labels will allow easy and reliable filtering. There will be need to fiddle with keywords or expensive software.
- An .xxx extension creates a credible, self-regulated forum for all stakeholders to discuss and actively respond to concerns about online adult entertainment.